A trigger lead is a lead created by the national credit bureaus. For example, once a homeowner applies for a new mortgage loan, information about the loan application is sold by Experian, Transunion and Equifax to participating lenders that have interest in the fact that a consumer is actively looking for a new mortgage loan. The participating lenders use this information to start a marketing process to compete for the borrower's business.
Trigger leads are legal and, in theory, offer a benefit to consumers: You get the best possible price on services when many providers are competing for your business. The problem is that trigger leads are often used by companies that misrepresent themselves to trick borrowers.
How does a trigger lead work? READ MORE...
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Tiffany Hughes - 303-549-0891
NMLS 197552
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